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With a unique blend of research and real-world experience, I’m passionate about finding innovative marketing solutions to create more authentic brand relationships through distinctive experiences, and meaningful value exchanges. 

If you'd like to know more or have a chat, let's connect.

PhD Project 

Decoding Value in Luxury Sports to foster better brand experiences and relationships

The ‘rules’ of marketing are evolving rapidly and to keep up, research is needed to stay at the forefront of what consumers value, and marketing strategy.

My PhD examines how technology can be utilised in luxury sports brands to encourage superior value exchanges and brand experiences whilst maintaining a cohesive co-determined brand direction.


Developing academic publications 

Research under currently under development.

Watch this space...

See the 'Resume' page for Published works.

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